Business Plan: Conclusion

A lot readers sent ask something about conclusion on “Business Plan”, than here it is:
A business plan is not just a lengthy document that helps  you obtain financing. It’s truly a thorough examination of whether your business  idea is viable. Preparing your business plan in the early stages of developing  your business can save you a great deal of time, money and heartache by showing  you where the weaknesses in your idea lie and giving you a chance to correct  them before you make any serious mistakes.
Once you’ve completed your initial plan and, hopefully, obtained the  investment or loan you were seeking, keep in mind that your business plan should  be a living document. Don’t just store your business plan on a shelf and never  look at it again, thinking that it has served its purpose. You will want to  revisit your plan from time to time, dropping some components and adding others  as you learn what works for your business and what doesn’t. As your business  evolves, you’ll find that older versions of your plan provide a helpful reminder  of how far you’ve come. As a bonus, continually updating your plan will put you  ahead of the game if you later need to secure additional financing.
The business plan’s conclusion should sum up the opportunity the business represents with language targeted at the specific audience the plan is intended for (for example, investors or lenders). Without going into the detail allowed in the executive summary (a conclusion should be just a paragraph or two), the conclusion can offer a more personal appeal for consideration and funding. However, the conclusion should not depart significantly from the rational and professional tone of the plan. For example, it is never appropriate to write sentences along the lines of “I beg of you to invest in this company”, “It would mean so much to me and my family”, and “You’d be stupid to not to jump at this opportunity.”
Conclude by highlighting the main items that point to success of your plan and why your organisation is in a position to execute it.
Finally, add any appendices that are relevant and will support the plan.
  • Be brief.
  • This is the best section to transmit your optimism without exaggerating.
Source: Investopedia, Webraydian, Bytestart
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