Vision x Mission

Some people confuses about this two points, than here the explanation for help you:


Business mission statement deals with questions like, “Why are we here?”, “Why do we exist?”, “Why do we get up each day and do what we do?”, “What is it that we get paid for?” “What function does the organization perform? For whom? How?” The mission is a broad statement of personal or business scope, purpose and operation that distinguishes me.

Mission statements serve to inform employees, friends, neighbors, and business people about what’s important to you and your business. They also serve as anchors and guideposts for both strategic and operational or tactical decision making on the business.

Mission – general statement of how you will achieve your vision. A statement of mission is a general statement of how you will achieve your  vision. There is a very close  relationship between the vision and mission. The mission is an action statement that usually begins with the word  “to”. Once again it is a very simple and  direct statement that is easy to understand and remember.


Without a vision of where you’re going how can you develop a plan to get there and how will you know when you’ve arrived? Without a vision of where we would like to be, we can continue hiking various trails through life, climbing mountain after mountain, only to discover each time that we’ve arrived somewhere we really don’t want to be. Nothing was ever created without a vision. It guides us, gives us direction and purpose, and can serve as a powerful motivator for those around us and ourselves. In order to truly guide and motivate a vision must:

1. Be aligned with the core values of both the individuals and business.

2. Be effectively communicated to and accepted by everyone involved in the business.

The more precise and detailed you can be in writing a description of your vision of the future, the easier it will be to communicate it to others and gain their commitment to it, and the more likely you will be to achieve it.

Vision statement should be short (one/two sentences). Vision statement should be easy to understand and easy to remember. Vision – big picture idea of what you want to achieve. The vision statement should be concise  and easy to remember. Because it is easy  to remember, it is easy for everyone in the organization to focus on the  vision. When people focus on the vision,  their daily activities are automatically directed towards achieving the vision.

If is it not clear yet? We ready to answer any question.

Source: Cornell

One Response to “Vision x Mission”
  1. Nice post. I was checking constantly this blog and I’m impressed! Extremely helpful information specially the last part 🙂 I care for such info much. I was looking for this certain information for a long time. Thank you and best of luck.

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